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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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7-1 Final Project Submission: Integrated Marketing Communications Plan

7-1 Final Project

Q For the final project, you will need to read the final project case study to understand how SNHU Pet Supply would like to use integrated marketing in a new campaign. The case study will provide you with data the company has compiled and any other information that you will need to complete a detailed analysis of the company’s current marketing strategies. You will then develop an integrated marketing communications plan that you would recommend to the company. Throughout the exercise, you will need to consider the company’s brand, messaging, and strategies that will support an integrated campaign, as well as how you will communicate that plan to internal and external stakeholders.

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I. Background and Analysis A. Executive summary In this paper, the integrated marketing plan of SNHU Pet Supply will be made. Several aspects associated with this integrated marketing plan, such as SWOT analysis, creative strategy statement, and building up the strategy for launching a new pet product will be discussed in a detailed manner. B. Company’s history, background SNHU Pet Supply sells several pet products including pet food, toys, and supplies. This company supplies products in the local retail stores as well as in the online stores. At present, SNHU Pet Supply is launching a new pet toy line.